2008 Healthy & Fit Magazine Expo

Overview of the expo

The Healthy & Fit Magazine Expo was a success, even in its first year. Featured as part of a large advertising campaign on television and radio, in local newspapers and mid-Michigan’s only health and fitness publication, The Healthy & Fit Magazine Expo:

• attracted more than 94 businesses and services as vendors,
• drew more than 3,000 attendees,
• packed workout areas near its popular demonstration stage, which offered everything from cardio hip-hop to fencing as venues for increased personal activity,
• staged autograph sessions featuring every Michigan State University major varsity sport
  (except football), i.e. men’s and women’s basketball, softball, baseball, hockey, crew and
  triathlon club,
• and offered a Tiki-head, inflated rock wall for children.

So how do you top that kind of success? You repeat the most successful elements, and offer additional attractions that will increase expo traffic!

The 2008 Healthy & Fit Magazine Expo will feature additional demonstration stages, indoor cycling stunts and sports demonstrations, and will offer a lecture/speaker area. Marketing efforts will be expanded to include Grand Rapids and the Detroit area, as well as national media outlets. And more.

Download an application for the 2008 Healthy & Fit Magazine Expo